Seven Rules to Influence Today's Most Influential Consumers
'They are educated, ethical and influential. They do their homework, and can mobilize with rattlesnake speed. They are Awakening Consumers, a large and growing group of people who are awakening to the realization that they can bring about social and environmental change simply by selecting one brand over another. They are driving the sustainability movement, and represent a tremendous opportunity for business around the world.
Contained in this book are seven of the most significant trends in the business world today. They are shaping - and being shaped by - Awakening Consumers' behavior in the marketplace. The seven trends are accompanied by seven rules for how marketers should govern themselves in order to make their way into the hearts and minds of Awakening Consumers everywhere.
Here are the collective thoughts and insights of Green Team editors, staff (both past and present) and friends. Considering that it was Green Team who identified and labeled the Awakening Consumer in the first place, there is no better guide to winning over this remarkable group, and reaping the rewards of doing so.'
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I am proud to say I compiled, edited and co-wrote much of this wonderful book with Green Team, the pioneers of sustainability communications and thought leaders in the green space. Please visit their website for more information and to order a copy for yourself.
