Coca-Cola and Pepsi have long dominated the soft drink industry. As new markets sprout, one had led and the other had followed. The green market is blossoming and both have made huge social and environmental commitments. Competition has proven good for green.
Coca-Cola made news with a plastic bottle made from 30% plant-matter. Pepsi's Refresh campaign has broken records in donations to various social programs.
Now Pepsi has broken ground once again, competing directly with Coca-Cola, with an announcement of
a bottle made entirely from plant-matter.
It would be wonderful to compile a list of examples where direct competitors are fighting to better each other in the green space. Please comment with any examples that come to mind.
Your move Coke...
